TATA Tea’s Jaago Re initiative drives the idea of pre-activism. As concerned Read more about the Jaago Re campaign. Alarm Bajne Se Pehle Jaago Re!. “Alarm Bajne Se Pehle, Jaago Re,” (wake up before the alarm rings) – and .. jaago re “In our voting campaign, we facilitated voter registration. Social Samosa takes a look at some of the best Jaago Re campaigns over the years which touched upon sensitive issues.

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Discussion of this nomination can be found on the talk page. From Wikipedia, the free encyclopedia. Every time India finds a budding new sportsperson who has the potential to do well with more support, inevitably there are those that denigrate the concerned sports body for having mistreated them.

Over the years, the campaigns have been instrumental in igniting a social revolution of sorts by provoking an entire generation of Indians to wake up to socio-cultural issues affecting them. Immersive Technologies Lead the Way Mobilewatch: This is hopefully the start to another new cxmpaign of social uprising that India will see.

The current Jaago Re campaign has centred on women’s empowerment. As on date, Shah Rukh has maintained this pledge with his ca,paign move, Chennai Expresscarrying is name after that of the movies female lead, Deepika Padukone.

However, to push our consciousness further, we need to create a new behavior within activism. Ignorance is not bliss. Jaago Re to Corruption. It set the way for brands embracing social change as part of their DNA.

Jaago Re – Wikipedia

We realised Jaago Re has helped move the needle. Pre-activism is all about acting today, instead of reacting tomorrow. LinkedIn India’s country head Akshay Kothari has b So that was the challenging part. He says, “The brief remained the same saying we need to establish thought leadership, stretch our media monies more and wanted to get into the youth habitat and speak the language of the youth.


Because as soon as you try to build an equity it is more of the same but you don’t want that if you want thought leadership and that was the challenge in terms of how you continue to leverage the equity of Jaago Re but do something that is path breaking and completely different. This insight led us to realize that the second edition of Jaago Re needed to be at the cutting edge of this new consciousness.

Denny’s and Diplo Duke it Out on Twitter. Harry Potter and football are a way of life.

By using this site, you agree to the Terms of Use and Privacy Policy. This page was last edited on 28 Februaryat It urges people to stop reacting after tragedies hit and instead start ‘pre-acting’ to prevent them from happening.

Karare takes on Kurkure with ‘tedha-seedha’ play. While most of the brands self-promote themselves with innovative narratives every now and then, there are only a handful brands that are courageous enough to take the discussion to a larger level that aims to create a better society. Top 3 Ads of the Week: It shows how people tend to rally for an issue once it has happened.

We asked Sushant Dash, regional president – India, Tata Global Beverages how different was the brief this time around. Whether it would take the Jaago Re theme forward? But how many of us are actively involved in pitching in with these solutions, other than posting online updates to create awareness? Take the unfortunate series of farmer suicides that have taken place across the country — the number keeps climbing up every year. The ongoing TVC will be on air for the next eight to ten weeks.

Jaago Re to Corruption Advertising. So we went back to the consumer, to the youth. More from our Partners. These are more than stories.


Not quite a walk in the park Advertising. The previous Jaago Re campaign was released in the year However, over the years, as with any innovation or new thinking, the space has become crowded.

Copyright YourStory Media Pvt. In this infomercial, Shah Rukh pledged that he would places names of actresses in his movies, before his own – a trend that was yet unseen in conventional Bollywood cinema till date. Apart from the lack-of-hygiene aspect, there are more serious disasters waiting to happen — a child could fall into the manhole, or someone could contract an illness because of the disease-carrying insects around the heap garbage.

The Jaago Re 2.

Tata Tea’s new Jaago Re campaign urges India to pre-act, not react

Airtel and Hotstar announce strategic partnership. We have sent you a verification email. They dropped the ball. Karare takes on Kurkure with ‘tedha-seedha’ play Advertising. acmpaign

Simplify was launched on ” www. Fampaign from ” https: Articles needing POV-check from May But more often than not, we read about such situations and post an outraged update on our preferred social media channel or start an online petition. Yet, most of us choose to do nothing but complain about how inconvenient it is.

Stop the next disaster from happening! JaagoRe

A word of caution to the team on that front. Porsche creates history by breaking the lap record Big Magic unveils new logo as part of brand revamp Media Publishing. This website uses cookies to ensure you get the best experience on our website.